Archive for September, 2008

What Makes An Ideal Internet Marketing Entrepreneur Resource?

Posted in Must Have Resources by cashmap on the September 9th, 2008

The “make money” field is one of the most crowded niches online. Sometimes it seems like everyone who’s even considered making a dollar online has an entrepreneur resource to throw in your direction. Unfortunately, most of the material you find is stale, incomplete, impossible to interpret or just plain wrong.

It can take a great deal of research and investigation to find something you can really use. If you’ve been searching for the “holy grail” of IM resources, you know exactly how hard it can be. All you really want is a clear, honest step-by-step set of instructions for setting up an online business. What you usually get is a barely disguised upsell for the next “product of the week” or information that’s intentionally incomplete because the provider really isn’t that interested in creating another competitor.

What would the ultimate entrepreneur resource look like? It would be easy to use. It would be easy to read, but would also include a more visual component for those who prefer to “see” ideas presented in a more graphical format. The idea is that the product should really make an impact. It needs to jump right off the page and into the reader’s mind, clearly making an impact and teaching a lesson.

Additionally, a truly ideal entrepreneur resource would simultaneously provide a clear overview of a moneymaking process and the details necessary to put the plan into operation. General concepts are great for spurring ideas, but they don’t put groceries on the table! On the other hand, a dense compendium of specific actions often fails to communicate the “big picture” you need in order to really make money.

The perfect product for a budding online entrepreneur would avoid the hype and fluff endemic to most offerings, instead focusing on serious information. Instead of being a showcase for a gifted copywriter’s talent for making a sales pitch, it would concentrate exclusively on giving you the knowledge and tools necessary to start earning online right away.

We’ve noted the bad news. Good entrepreneur resources are few and far between. There is good news, though. They are out there. Some of the top minds in the Internet marketing field have taken notice of the shortcomings of most products and tools in the field. They have created meaningful resources chock-full of truly pertinent information. Hopefully, this newly developing trend toward a “better way” will eventually do away with all of the half-cocked garbage one must currently search through in hopes of finding a powerful entrepreneur resource.

In the meantime, you have a choice. You can give up, which obviously isn’t going to happen. You can keep struggling with incomplete outlines and flawed analysis until you personally cobble together an approach via trial and error. Or, you can be lucky enough to uncover one of the few powerhouse resources that really delivers what you need.

To Simple Focused Action,

Brad Semp's Signature

P.S.  Cashmap Systems has designed Resource Cashmap as the “visual rolodex” of internet marketing resources.  Download your version for FREE at ResourceCashmap.com

The Do-It-Yourself Autoresponder Script Is Obsolete

Posted in List Building Systems by cashmap on the September 8th, 2008

Once upon a time, the only way to really engage in serious list-based marketing involved the installation of an autoresponder script on your site. You had to manage the process from cradle to grave, dealing with all of the technical issues and installation problems as well as mailing list maintenance.

As time passed, it did become a little easier to manage.  Autoresponder script advancements resulted in new features and higher ease of use. Nonetheless, countless lists were lost and many mailings were missed because of errors and other problems. Building a list was easier than maintaining it, which certainly detracted from the net profitability of list marketing.

Today, the do-it-yourself autoresponder script is obsolete. There’s really no good reason left to run your own list from top to bottom. Established, reputable autoresponder services provide strong off-site services.

No more script installations. No more bugs. No more crashes and lost data. It’s all easy, handled in a point and click environment that even a wet behind the ears novice can manage. The price tags are low, the options are mind-boggling, and a good autoresponder service can help you leverage your list for maximum profit.

If you’re thinking about running your own list, you should probably think again before you buy an autoresponder script. Will your installation give you the kind of data about your list and its composition as an off-site, comprehensive service? Can you guarantee up-time for your site that rivals the autoresponder services? Are you as capable of handling delivery problems in this era of hyper-aggressive email security? Will you be able to handle delivery options as quickly and with as much flexibility as the professionals do?

Chances are that most people will reluctantly be forced to answer no to almost every (if not every) question on that list. Installing your own autoresponder script and handling everything yourself makes about as much sense these days as buying your own cow and milking it every morning instead of running to the store for a half-gallon of 2%.

What was once the only alternative is now just a messy, second-tier alternative to a much better system. If you want to make your list building efforts as profitable as possible while reducing your workload and freeing up more time to drum up new business, you can cancel that autoresponder script order right now!

Today’s autoresponder services provide you with everything you need to run a stellar list marketing campaign. Unlimited lists and follow-ups, broadcast messaging, back up options, list importation options, form creation and customization, manual and automatic list management options, amazing up time, great statistics and shockingly good delivery rates. Oh, and they give you all of this at a low price and you never have to install a single script on your site!

If you’ve been thinking of using a self-installed autoresponder script to handle your list building strategy, think again. It’s not the most efficient method and it certainly isn’t the most flexible. There are times when a do-it-yourself project makes perfect sense and times when it’s more reasonable to call the professionals.

Today, when it comes to autoresponders and list marketing, calling the professionals is the only thing that makes sense.

NOTE: Cashmap Systems is powered by Listping for all e-mail management & autoresponder needs. You can save $50 off an annual subscription and get running immediately with 22 Cashmaps and 16 step-by-step videos at Listping Cashmap

To Simple Focused Action,

Brad Semp's Signature

P.S.  My new signature (Simple Focused Action) has STRONG meaning behind it…..so strong in fact that I bet that you’ll feel like you were just sucker punched in the gut as soon as you find out what it means.

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